{"id":381,"date":"2013-11-19T10:43:08","date_gmt":"2013-11-19T15:43:08","guid":{"rendered":"http:\/\/www.sistm.org\/wp\/?p=381"},"modified":"2014-02-09T09:24:38","modified_gmt":"2014-02-09T14:24:38","slug":"les-trucs-du-metier","status":"publish","type":"post","link":"https:\/\/www.sistm.org\/wp\/les-trucs-du-metier\/","title":{"rendered":"Les trucs du m\u00e9tier"},"content":{"rendered":"

Je produis 1 article \u00e0 tous les 2 jours pour les besoins de ce blog. C’est une situation que connaissent bien certains journalistes et bloggeurs, situation qui entra\u00eene souvent une panne d’inspiration.
\n
\nIl est \u00e9videmment n\u00e9cessaire de bien conna\u00eetre le ou les sujets trait\u00e9s et d’avoir un plan de match, une direction ou une id\u00e9e ma\u00eetresse pour pallier au manque d’inspiration.<\/p>\n

Bien entendu, il faut aussi avoir la bonne m\u00e9thode<\/a>, avoir un plan et de pr\u00e9f\u00e9rence, un gabarit (fichier .doc – 16,4 ko)<\/a>. Cependant, conna\u00eetre quelques trucs simples permet de contrecarrer le blues<\/em> de la page blanche.<\/p>\n

Dans cette s\u00e9rie d’articles, nous verrons les 6 trucs que je pr\u00e9conise \u00e0 commencer par le premier qui consiste \u00e0 s’imposer une limite sur la longueur des textes.<\/p>\n

Ce truc est particulio\u00e8rement important pour les blogs mais s’applique aussi pour le contenu d’un site d’affaires. Sauf pour de tr\u00e8s rares exceptions, la longueur id\u00e9ale<\/strong> d’un texte est de 300 mots. <\/p>\n

Un texte entre 300 et 600 mots est acceptable alors que les textes de plus de 600 mots doivent \u00eatre regard\u00e9s de tr\u00e8s pr\u00e8s ; ils souffrent probablement d’un ou de plusieurs probl\u00e8mes de conception ou de structure. <\/p>\n

Plusieurs raisons motivent l’imposition de cette discipline dont : <\/p>\n

\n
Ergonomie<\/dt>\n
\n Lire \u00e0 l’\u00e9cran est plus difficile que de lire un livre, un magazine ou un journal. R\u00e9duire la fatigue en limitant la longueur des textes augmente la probabilit\u00e9 d’\u00eatre lu.\n <\/dd>\n
Habitudes des visiteurs<\/dt>\n
\n La plupart des visiteurs d’un site Web sont press\u00e9s d’obtenir les renseignements recherch\u00e9s. Transmettre l’information rapidement et efficacement est donc important.\n <\/dd>\n<\/dl>\n

Limiter la longueur des textes est probablement le facteur le plus important qui fera que le contenu de votre site sera lu ou non. Nous verrons comment \u00e9viter les longueurs inutiles tout en maintenant l’int\u00e9r\u00eat dans le prochain article<\/a> de cette s\u00e9rie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Je produis 1 article \u00e0 tous les 2 jours pour les besoins de ce blog. C’est une situation que connaissent bien certains journalistes et bloggeurs, situation qui entra\u00eene souvent une panne d’inspiration.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,3,15],"tags":[],"class_list":["post-381","post","type-post","status-publish","format-standard","hentry","category-ecrire-pour-le-web","category-site-web","category-wordpress"],"yoast_head":"\nLes trucs du m\u00e9tier - SISTM.ORG<\/title>\n<meta name=\"description\" content=\"Ecrire quelle que soit la sp\u00e9cialit\u00e9 est difficile et encore plus lorsqu'il faut \u00e9crire r\u00e9guli\u00e8rement. 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