{"id":484,"date":"2013-12-07T12:04:36","date_gmt":"2013-12-07T17:04:36","guid":{"rendered":"http:\/\/www.sistm.org\/wp\/?p=484"},"modified":"2015-11-06T10:11:07","modified_gmt":"2015-11-06T15:11:07","slug":"reseaux-sociaux-et-achalandage","status":"publish","type":"post","link":"https:\/\/www.sistm.org\/wp\/reseaux-sociaux-et-achalandage\/","title":{"rendered":"R\u00e9seaux sociaux et achalandage"},"content":{"rendered":"

Les r\u00e9seaux sociaux prennent de plus en plus de place dans le monde du Web, notion confirm\u00e9e par le nombre de leurs abonn\u00e9s en constante progression.
\n
\nLes donn\u00e9es les plus r\u00e9centes sur les 7 grands des m\u00e9dia sociaux selon mcbeestrategic.com<\/a> et digitalbuzzblog.com<\/a> sont, par ordre d’importance du nombre d’abonn\u00e9s :<\/p>\n

    \n
  1. Facebook<\/a> – 1.15 milliard d’usagers<\/li>\n
  2. Youtube<\/a> – 1.0+ milliard d’usagers<\/li>\n
  3. Google+<\/a> – 500+ millions d’usagers<\/li>\n
  4. Twitter<\/a> – 500+ millions d’usagers<\/li>\n
  5. LinkedIn<\/a> – 238+ millions d’usagers<\/li>\n
  6. Instagram<\/a> – 130+ millions d’usagers<\/li>\n
  7. Pinterest<\/a> – 70+ millions d’usagers<\/li>\n<\/ol>\n

    Avec de tels chiffres, on pourrait s’attendre \u00e0 ce que le nombre de visiteurs en provenance des sites des media sociaux soit tr\u00e8s important or, nous avons vu dans mon article pr\u00e9c\u00e9dent<\/a> la part du lion revient aux moteurs de recherche.<\/p>\n

    Cette part s’\u00e9l\u00e8ve \u00e0 environ 35 % et certains affirment que ce pourcentage pourrait m\u00eame \u00eatre de 50% ou plus.<\/p>\n

    Quant aux r\u00e9seaux sociaux, la plupart des sources d’information consult\u00e9es s’entendent pour dire qu’ils sont responsables d’environ 2-2,5% de l’achalandage total, bien que certains mentionnent un chiffre de 20 %.<\/p>\n

    Ces \u00e9carts illustrent bien la difficult\u00e9 \u00e0 obtenir des chiffres pr\u00e9cis, difficult\u00e9 due en partie au biais commercial\/marketing de la plupart des agences qui \u00e9tudient le ph\u00e9nom\u00e8ne alors que ceux qui fr\u00e9quentent les sites de r\u00e9seautage social le font en grande majorit\u00e9 pour le plaisir ou pour se divertir.<\/p>\n

    Il est assez normal, dans ces circonstances, de constater le manque d’enthousiasme relatif des usagers \u00e0 consulter les sites propos\u00e9s dans les r\u00e9seaux sociaux.<\/p>\n

    Bien que les chiffres sont moins importants que pr\u00e9vus, il faut n\u00e9anmoins compter sur l’influence des r\u00e9seaux sociaux tout en r\u00e9alisant que plusieurs autres moyens existent pour augmenter l’achalandage de votre site. <\/p>\n

    Un de ceux-ci : les listes de diffusion, certainement plus efficaces et offrant un bien meilleur rendement. Soyez \u00e0 l’affut de nos articles en vous abonnant \u00e0 notre Fil RSS<\/abbr><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Les r\u00e9seaux sociaux prennent de plus en plus de place dans le monde du Web, notion confirm\u00e9e par le nombre de leurs abonn\u00e9s en constante progression.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,15],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-site-web","category-wordpress"],"yoast_head":"\nR\u00e9seaux sociaux et achalandage - SISTM.ORG<\/title>\n<meta name=\"description\" content=\"La plupart de nos sources s'entendent pour dire que les r\u00e9seaux sociaux sont responsables d'environ 2 \u00e0 2,5\u00a0% de l'achalandage total sur le Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistm.org\/wp\/reseaux-sociaux-et-achalandage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux et achalandage - 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